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And though this is the kind of trend that’s flourishing on TikTok, the effect is also ever present elsewhere. Take, for example, Junya Watanabe’s spring 2023 bags covered in silver chains and pearl necklaces. The designer Hillary Taymour of Collina Strada has played with bows in a multitude of DIY ways, on bags and, “on collars as ties, on the end of a braid, around my belt, or sometimes on the strap of a tank top. I also love to take a bow through the neckhole of a T-shirt and out the sleeve, or scrunch up the shoulder seam of a t-shirt with one.” Many of the bags she sells under her own label are covered in crystal fringed brooches and bows and have that feeling of someone decorating it themselves.
The only rule is that there’s absolutely no rules. “I’ve covered a bag in safety pins, graffitied them, burnt them, added studs, weighed them down heavily with keychains: to anyone else it probably looks like I’ve ruined the bag but to me it’s what makes them one of a kind and special,” adds Shipton. The personalized bag also subverts status in an interesting way, especially when the item at hand is worth thousands of dollars. That Birkin bag? Or even a Margiela or Balenciaga? It says a lot more, in much more of an interesting way, when it’s tattered up and covered in charms, rosaries and ribbons.
Who needs an It bag when you have a personalized bag? On TikTok and the streets, people are decking out their lived-in luxury bags with keychains, charms, ribbons, bows, and stickers. Accessories are now accessorized. For some, this phenomenon has been a forever way of life. “I remember my mum telling us to decorate our suitcases to make them easy to spot on the luggage rail when I first started to travel as a child, and I think that totally ignited something in me–this idea of embellishing something to make it ‘noticeable yours’ and individually special,” says the stylist Jamie-Maree Shipton, who’s favorite combination as of late is her Abra X Gucci Vault red handbag with a hand-beaded penis with Prince Albert piercing in baby pink, plus a pair of pastel pink handcuffs emblazoned with “I Love NY” that she sourced last September during fashion week. Unlike anything else out there, it’s definitely 100 percent representative of Shipton’s niche aesthetic. Another favorite? A Balenciaga Cagole bag weighed down by a plethora of travel keychains. “It’s getting a bit out of hand,” she says with a laugh.
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